Services

From Chaos to Clarity

In my consulting practice, I love untangling business knots with my clients. I’ve worked with many smart leaders and know that when it comes to our own work, it is easy to:

• Get stuck in a blind spot. We’re great at our areas of expertise, and benefit from outside help for everything else. Even in areas that we’re skilled in, having an expert’s objective input can help us uncover problem areas and opportunities that we wouldn’t see on our own.
• Run out of time. Those back-burner projects can be left undone for years. Getting by with outdated materials (or never putting them into place at all) is possible, but is that what we want for our business? Having documented plans is like having a coach in our corner – it is something we can refer to when we need to refocus. And keeping our public-facing content current shows our customers that we’re buttoned-up professionals.
• Waffle between choices and end up doing nothing. Instead of letting the inertia build, outsourcing both small and large tasks keeps momentum going. We want our businesses to be moving forward.

Does any of this sound familiar?  I’m here to help!  Email me at aimee@TruthAndDetails.com.

Consulting Services

I offer both project-based services and long-term consulting engagements.  My clients know I’ve got their best interests at heart and appreciate my “dive-in and do this” approach.  I specialize in:

• Business and marketing strategies and planning
• Developing marketing programs and promotions
• Recommending enhancements to existing marketing materials and overseeing new collateral creation
• Analyzing web sites and making recommendations for copy and layout
• Creating communication plans and processes
• Copywriting and editing

Recent Projects

My jobs range from advising sole proprietors on their marketing materials to managing multi-month corporate programs. Some of my recent projects include:

• Editing blog posts for high-impact readability
• Updating report templates for a coaching business to create a more professional, high-value image
• Analyzing a client’s webpages and recommending copy and layout changes to better connect with the target audience
• Revising lengthy process documentation with updated content and improved formatting
• Leading a small business through a rebranding initiative that included a new logo, business cards, stationery and a website
• Writing and editing a monthly newsletter

Do you have a project in mind?  Let’s discuss!  Email me at aimee@TruthAndDetails.com.